Tenacity Tee Club
This brand is proud to be forged by the grit and work ethic of the steel industry. Based in Pittsburgh, Steel City struck out to share their passion for the working class community with a larger audience.
After a deep dive into their mission, values, and audience a vision came to life of how to expand their reach. Through lifestyle content, collaborations, and community building campaigns Steel City could become a recognized brand beyond the Pittsburgh community. By illustrating how the product could be realized beyond abstract concepts and numerical data, the team was able to envision the final outcome and gain a sense of its tangible existence.
AGENCY: VOLtage AD
ROLE: Art Direction and graphic design
Powerline Podcast
To foster deeper connections with linemen, Quanta Services established a partnership with Ryan Lucas, a seasoned professional in the field. This collaboration was formed to elevate awareness of the significance of electrical craftsmanship. A podcast was born and a brand needed to be established that combined both of their personalities. Beyond just a logo, they wanted a brand that listeners would relate to.
Quanta Services teamed up with this veteran lineman named Ryan Lucas to help people understand how important electrical work is. They started a podcast and needed a brand that would set them apart. It had to be more than just a logo; they wanted something that listeners could connect with on a personal level.
After exploring various logo concepts, the team settled on a striking skull emblem. Integrating a cohesive color palette, patterns, and typography with the skull brought this brand to life in diverse applications. The consistent visual identity extended across web design, social media platforms, apparel, and even set design, creating a cohesive and impactful brand experience.
AGENCY: VOLtage AD
ROLE: Art Direction, Graphic Design, and Interaction Design
Tivoli Brewery
Established during the days of prohibition, Tivoli stands as a historic Colorado beer brand. Reinvigorated in 2014, the brand's mission was to commemorate its past while embracing the future. To achieve this, inspiration was drawn from historic ghost signs found throughout the Rockies; allowing Tivoli to capture the essence of its heritage. A distinct visual identity emerged, focused on vibrant colors and textures, paired with vintage inspired fonts. Preserving the essence of the original wordmark, an emblematic diamond form gives it vitality. Using the new visual brand identity we began evolving their products and marketing to continue the story. Every aspect of the customer experience, from signage to coasters, was carefully tailored to align with the brand's narrative.
AGENCY: Monigle Associates
ROLE: Art Direction and Graphic design
Sundance Bay
Lacking a distinctive and relatable brand, this real estate investment firm required more than just a logo. Our approach involved brand discovery and design exploration, resulting in the creation of a comprehensive visual design system that could be seamlessly integrated across various marketing materials. The culmination of this effort was the development of a custom-designed and built WordPress website, featuring a custom theme and components meticulously crafted to resonate with the brand's story and establish trust with both existing and potential customers.
AGENCY: VOLtage AD
ROLE: Art Direction and Interaction Design
Unfiltered Documentary
The Chosen, an internationally acclaimed TV series, portrays the life of Jesus and his followers. To engage a younger audience and connect with them, the show documented a group of GenZers watching and reacting to the series. The design team sought a distinct visual style for the in-film graphics that intentionally diverged from the primary brand identity to appeal to a younger demographic. From art direction of on-set photography to photo manipulation, I played a comprehensive role in bringing this documentary to the big screen.
AGENCY: VOLtage AD
ROLE: Art Direction and graphic design
Mississippi Today
In need of a modern facelift, Mississippi Today, celebrated for its unbiased news coverage, engaged in a rebranding exercise to align with the digital era. We explored various logo designs and settled on one that blended retro news typography with vibrant, web-based colors. This rebranding extended to sub-branding for different news categories and topics.
AGENCY: creative distillery
ROLE: Art Direction and graphic design
i2i Center For Integrative Health
The i2i Center for Integrative Health is a non-profit network that supports behavioral health providers in the region. As the art director for this client I led various projects, including logo design, brand guideline development, website design, marketing, and event branding. The logo and design system feature vibrant colors and a bold grid of angles, which are consistently used across all marketing materials.
AGENCY: creative distillery
ROLE: Art Direction and graphic design
2018 Mississippi Arts Commission Event Branding
In Mississippi, artists gather annually to share their passions and learn from one another at this event. Artists from various disciplines, including music, painting, design, photography, and dance, come together. The 2018 theme, "come as you art," encouraged attendees to embrace their unique artistic styles and unite as a community. I played a pivotal role in designing the logo, which set the tone for the color palette and fonts used in the event's marketing materials. Additionally, I directed and edited imagery for posters, featuring feet of diverse individuals converging to symbolize unity.
AGENCY: creative distillery
ROLE: Art Direction and graphic design
