This brand is proud to be forged by the grit and work ethic of the steel industry. Based in Pittsburgh, Steel City struck out to share their passion for the working class community with a larger audience.
After a deep dive into their mission, values, and audience a vision came to life of how to expand their reach. Through lifestyle content, collaborations, and community building campaigns Steel City could become a recognized brand beyond the Pittsburgh community. By illustrating how the product could be realized beyond abstract concepts and numerical data, the team was able to envision the final outcome and gain a sense of its tangible existence.
AGENCY: VOLtage AD
ROLE: Art Direction and graphic design
