Established during the days of prohibition, Tivoli stands as a historic Colorado beer brand. Reinvigorated in 2014, the brand's mission was to commemorate its past while embracing the future. To achieve this, inspiration was drawn from historic ghost signs found throughout the Rockies; allowing Tivoli to capture the essence of its heritage. A distinct visual identity emerged, focused on vibrant colors and textures, paired with vintage inspired fonts. Preserving the essence of the original wordmark, an emblematic diamond form gives it vitality. Using the new visual brand identity we began evolving their products and marketing to continue the story. Every aspect of the customer experience, from signage to coasters, was carefully tailored to align with the brand's narrative.
AGENCY: Monigle Associates
ROLE: Art Direction and Graphic design
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