Lacking a distinctive and relatable brand, this real estate investment firm required more than just a logo. Our approach involved brand discovery and design exploration, resulting in the creation of a comprehensive visual design system that could be seamlessly integrated across various marketing materials. The culmination of this effort was the development of a custom-designed and built WordPress website, featuring a custom theme and components meticulously crafted to resonate with the brand's story and establish trust with both existing and potential customers.
ROLE: Art Direction and Interaction Design
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