New to the meal replacement market, HLTH Code needed to make an impact on potential customers. The concept for social marketing was simple: HLTH Code saves you time. Through quippy content and vibrant graphics, this brand became a recognizable force within the market and grew its subscriptions.
As the Art Director, my role in this campaign was to establish a unique visual brand story and carry that throughout the campaign with UX optimization, social content, and landing page design.
Role: Art Direction @ Voltage Ad