New to the meal replacement market, HLTH Code needed to make an impact on potential customers. The concept for social marketing was simple: HLTH Code saves you time. Through quippy content and vibrant graphics, this brand became a recognizable force within the market and grew its subscriptions.
As the Art Director, my part in this brand launch involved creating the visual story of the campaign look & feel; and carrying that throughout the brand with UX optimization, social marketing content, and landing page design and development.
Role: Art Direction @ Voltage Ad