Babolat has been innovating within the Tennis community since 1875. In 2020, as they continue to branch out; they launched their 1st lineup of Pickleball racquets, shoes, and gear. To help attract a younger generation of Pickleball players, Babolat wanted to create an eye-catching print, digital, and video campaign – and launch in less than 2 weeks.
As the Art Director on this project, I developed a unique and replicable look and feel for the campaign including typography style, color, and graphic elements. Once a style was approved by their French team, I helped lead a group of designers, photographers, and animators to execute the final deliverables.
Role: Art Direction @ Voltage Ad