In their quest to engage a younger audience, The Chosen, an independently produced digital series, sought innovative approaches. To achieve this, they conceived a documentary featuring 8 strangers binge-watching the 1st season and capturing their reactions. However, they needed a captivating title and branding that would strongly resonate with their target audience. In response, I developed a multifaceted concept that mirrored the diverse perspectives of each cast member. Bringing this concept to life involved utilizing unique fonts and incorporating familiar visual elements inspired by texting interfaces, such as chat boxes and emojis. The art direction for photography took inspiration from a prism, employing deep purple and neon lighting to establish the desired ambiance. In addition to the documentary's art direction, I also created Gen Z branded apparel that debuted alongside the film, further solidifying the connection with the target demographic.
Role: Art Direction @ Voltage Ad
