The Chosen is one of the most-watched faith-based series in the world. When the production team set out to create "Unfiltered: Gen Z Reacts to The Chosen," a documentary following nine young strangers binge-watching the series for the first time, they needed a visual identity that could stand entirely on its own. The goal was to reach a younger, largely non-religious audience, which meant the design had to feel like their world, not the primary Chosen brand.
I developed a distinct visual identity for the documentary from the ground up, with a colorful, expressive aesthetic that leaned into Gen Z visual culture rather than the established look of the series. That identity carried through in-film graphics and title cards, motion graphics, photo manipulation and compositing, and social media creative designed to reach and resonate with a new audience.
The documentary premiered via a global livestream in July 2022 and is available on The Chosen's YouTube channel and app.
AGENCY: VOLtage AD
ROLE: Art Direction and graphic design
