HLTH Code is a meal replacement shake brand competing in a crowded health and wellness market. With a clear strategic direction already established, the challenge was translating that positioning into a visual identity and campaign creative that could cut through and connect with a broad but targeted consumer audience.
I led the art direction and visual brand development across the full campaign, establishing the look and feel that would carry across every touchpoint. That included creative direction of photography and imagery, a cohesive visual style, and UX and page structure for a series of long-scroll landing pages designed to convert traffic from targeted Google and social ad campaigns. Each landing page was built around a specific audience segment, with tailored messaging and imagery to match.
The social ad creative was designed to work hand-in-hand with the landing pages, creating a consistent visual experience from first impression through to conversion. The result was a multi-channel campaign that grew HLTH Code's subscriber base and expanded their reach within the meal replacement market.
AGENCY: VOLtage AD
ROLE: art direction
