Arryved and their partner sought a distinctive design system that would effectively embody the theme of their tradeshow booth, "Grain to Guest," while seamlessly integrating both of their brands. As the Art Director spearheading this project, I devised a concept centered around the utilization of neon signs, which are commonly associated with breweries and bars. By infusing the neon aesthetics and retro lettering with the primary colors of both brands, I created an immersive experience that truly celebrated the unique qualities of both companies.
Role: Art Direction @ Voltage AD
