CarePredict brings an innovative wearable device to the home healthcare market, giving families real-time insight into the daily patterns and wellbeing of their elderly loved ones. The technology is sophisticated, but the audience is not looking for sophisticated. They are looking for reassurance.
The core creative challenge was translating complex health data into a visual story that felt clear, warm, and trustworthy. I led the brand and visual direction for the product landing page, developing a style guide to direct the imagery art direction and collaborating closely with a copywriter to establish the brand voice. From there, wireframing and UI mockups gave shape to the page structure and user interactions, ensuring the design not only looked right but functioned in service of the story we were telling.
The result was a custom-built WordPress landing page that brought the product to market with a cohesive brand narrative and a user experience designed to build confidence at every scroll.
AGENCY: VOLtage AD
ROLE: ui design and art direction
