SIERRA: BRAND EVOLUTION
SIERRA: PACKAGING SYSTEM
What began as a packaging update earned into something much larger. Over six years at Voltage AD, I served as Art Director on Sierra Bullets — a legacy American ammunition brand founded in 1947 — starting with individual packaging assignments that demonstrated what the brand could be, and eventually leading the comprehensive brand evolution that codified it into a full visual system. The two case studies that follow tell both parts of that story.
What began as a packaging update earned into something much larger. Over six years at Voltage AD, I served as Art Director on Sierra Bullets — a legacy American ammunition brand founded in 1947 — starting with individual packaging assignments that demonstrated what the brand could be, and eventually leading the comprehensive brand evolution that codified it into a full visual system. The two case studies that follow tell both parts of that story.