Over three years as Associate Creative Director at Voltage AD, I touched every dimension of The Chosen brand — one of the most-watched independently produced series in the world, with over 300 million viewers globally. From building the brand operating system that governed how the identity traveled across international teams and vendors, to designing the retail packaging system that landed on shelves at Walmart, to leading sub-brand development, seasonal trade catalogs, and a growing library of branded products, the case studies that follow represent what it looks like to truly own a brand.
Over three years as Associate Creative Director at Voltage AD, I touched every dimension of The Chosen brand — one of the most-watched independently produced series in the world, with over 300 million viewers globally. From building the brand operating system that governed how the identity traveled across international teams and vendors, to designing the retail packaging system that landed on shelves at Walmart, to leading sub-brand development, seasonal trade catalogs, and a growing library of branded products, the case studies that follow represent what it looks like to truly own a brand.
