The Chosen's fanbase doesn't just watch the show — they live it. That level of devotion created a natural opportunity to bring the brand into people's everyday lives through physical products, and over the course of my engagement, I designed a growing library of branded goods that did exactly that.
The work ranged from apparel and outerwear to journals, calendars, mugs, bookmarks, scripture cards, sticker sets, and meaningful question cards. Each product started with a concept — sometimes a specific story moment from the series the client wanted to translate into something ownable, sometimes a seasonal theme that needed a visual interpretation. In either case, my role was the same: take that narrative kernel and turn it into something a fan would actually want to own, that still felt unmistakably like The Chosen.
Every project ran concept through production — from initial design direction and mockups through print-ready dielines and apparel print files. But the work extended beyond individual products. I collaborated with a 3D animation specialist to develop a library of editable Photoshop product mockup templates, giving The Chosen a consistent, scalable system for presenting every product on their website. Those templates didn't just make individual launches cleaner — they gave the entire product ecosystem a unified visual language that held up as the line grew.
AGENCY: Voltage AD
ROLE: Art Direction, Product Design, Production Design
Apparel Designs
CALENDAR DESIGN
Other Printed Products
Sock Designs
Christmas Ornaments
