Babolat has been at the forefront of racquet sports since 1875. When the brand entered the fast-growing pickleball market with their first lineup of racquets, shoes, and gear, they needed a campaign that could speak to a younger, energetic audience without losing the credibility of an iconic sports brand. The timeline was under two weeks.
The campaign concept was simple but clear: never boring. I developed the full visual identity for the campaign from the ground up — amplifying Babolat's signature yellow with distressed black graphic elements, bold typography, and sequence strips that gave the creative a sense of constant motion and energy. Once the direction was approved by Babolat's team in France, I led the cross-functional execution remotely, providing creative direction to photographers, animators, and designers executing across every deliverable.
That included photography art direction ahead of the on-location shoot, video spot creative direction, and social ad design across multiple formats — all built from the same visual system. The result was a cohesive multi-channel campaign spanning print, digital, video, and social, delivered on time and on brand.
AGENCY: Voltage AD
ROLE: Art Direction
