Taking The Chosen from a direct-to-fan product to a major retail shelf required more than a packaging refresh — it required building an entirely new system from the ground up. The existing media packaging, sold through the show's own website, became the starting point. But retail demanded something different: new dielines, a fresh design direction, and a templatized system that could scale across formats and seasons without losing the visual coherence the brand had worked to establish.
I led design and production design across the full retail packaging line — Blu-ray, DVD, disc art, steelbooks, soundtrack packaging, and special editions — each with its own structural specifications and content requirements. Maintaining brand consistency across that many SKUs meant owning not just the visual system but the accuracy of every piece of content within it, season over season, format by format. I managed dielines, worked directly with manufacturers and print vendors, oversaw proofing and QC, and delivered all print-ready files. The result is a packaging system that holds together as a family across every format and every season — and ships today at Walmart.
AGENCY: Voltage AD
ROLE: Art Direction, Graphic Design, Production Design
Seasonal DVD / Blu-ray Entrapments & Walmart O-cards
Seasonal Special Edition DVD / Blu-ray Digipaks & Steelbooks
BUNDLES & MULTI-SEASONAL DIGIPAKS
SOUNDTRACK DIGIPAKS
